Creative studio

Hayward Gallery

Posters  /  publicity & branding  /  strategy

We created the branding and promotional material, including: posters, leaflets, exhibition guide and private view card, for this major exhibition of contemporary art.

The poster campaign started with a series of mysterious images that appeared across the London underground. These same images were then replaced to reveal the exhibition name, date and venue.

 

"For weeks, travellers on the London underground kept catching sight of small posters with no words at all. Only images: of what resembled a small toy, for instance, or a man's leg stuck through a wall, or part of a diagram or a fuzzy surveillance image of a bare-chested boy. Noticing things out of the corner of one's eye may be enough to reveal all the facts we need. Information can be registered before it is understood, after all." Frieze Magazine

 

The poster to the left is featured in a book celebrating past exhibition posters at The Southbank Centre’s Hayward Gallery in London.

 

The book was curated by Catherine Flood, curator of posters and prints at the V&A. An article about the book appeared in the Design Week website

Kerslake Design

Bristol UK

e. martin@kerslakedesign.com

m. +44 (0)7740 087 874