Here’s the thing about embarking on any new project; build on weak foundations, and you’ll have costly repercussions further down the line, build without a blueprint, and your entire construction will be based on guesswork. It’s the same when it comes to creating and designing a website. If you dive headfirst into the build and […]

How we interact in real life with different people is true of our reaction to buying decisions. Research by Harvard professor Gerald Zaltman showed that 95% of purchasing decisions are made on feelings instead of logical reasons. What is your PersonalityBefore starting the creative process that provides your company with a standout visual identity, you […]

When I sit down to think about a project and how I will start designing a logo for a particular company, the first question isn’t what you or your partner likes or whether blue, pink or Orange is the right colour.   I won’t be asking you what you like! Instead, the most critical question is […]

Initially, you own your brand as nobody else knows about your brilliant new idea, sitting in your bedroom plotting a path to global domination. At that point, you own the brand, nobody else, as nobody else knows about it. You may have discussed it with your partner or best friend. At this point, the brand […]

What if I was to ask you right now to name the first three brands you can think of…  Who is it that springs to mind? And what is it you picture when you think of them?  The chances are that no matter what product those brands are famous for – sportswear, coffee, cars, electronics […]

As a company starting a new business or perhaps launching a new website or marketing campaign it’s one of the first things you’ll be thinking about.  What type of logo should you use?  It’s an important thing to consider and can involve a lot of back and forth between the designer and client. After all, […]