Blog

What if I was to ask you right now to name the first three brands you can think of… Who is it that springs to mind? And what is it you picture when you think of them? The chances are...

Here’s the thing about embarking on any new project; build on weak foundations and you’ll have costly repercussions further down the line, build without a blueprint and your entire construction will be based on guesswork.  It’s the same when it...

In business, we all want to be different. We want to stand out, and we want increased market share. We want more sales, more profit; we want it all!  And we brief the creatives to come up with something fresh,...

and why it could make or break your business. How we interact in real life with different people is true of our reaction to our buying decisions. Research by Harvard professor Gerald Zaltman showed that 95% of purchasing decisions are...

Is blue the right colour for your logo? When I sit down to think about a project and how I'm going to start designing a logo for a particular company, the first question isn't what you or your partner likes...

Who owns your brand? The brand starts with you. In the beginning, you own your brand as nobody else knows about your brilliant new idea, sitting in your bedroom plotting a path to global domination.  Well, maybe you have discussed...