Blog

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Corporate guidelines – who needs them?
What if I was to ask you right now to name the first three brands you can think of… Who is it that springs to mind? And what is it you picture when you think of them? The chances are...
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Why Architects Don't Have Dirty Hands
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Why architects don’t have dirty hands
Here’s the thing about embarking on any new project; build on weak foundations and you’ll have costly repercussions further down the line, build without a blueprint and your entire construction will be based on guesswork.  It’s the same when it...
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Is there anything new in design?
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Is there anything really new in graphic design?
In business, we all want to be different. We want to stand out, and we want increased market share. We want more sales, more profit; we want it all!  And we brief the creatives to come up with something fresh,...
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Why personality matters
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Why personality matters, and why it could make or break your business.
and why it could make or break your business. How we interact in real life with different people is true of our reaction to our buying decisions. Research by Harvard professor Gerald Zaltman showed that 95% of purchasing decisions are...
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Is blue the right colour for your logo?
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Is blue the right colour for your logo?
Is blue the right colour for your logo? When I sit down to think about a project and how I'm going to start designing a logo for a particular company, the first question isn't what you or your partner likes...
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Who owns your brand graphic
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Who owns your brand?
Who owns your brand? The brand starts with you. In the beginning, you own your brand as nobody else knows about your brilliant new idea, sitting in your bedroom plotting a path to global domination.  Well, maybe you have discussed...
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Why research a logo
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Why Research a Logo?
Why Research A Logo? The new logo is ready to go. The printing press is warming up. The social media channels are glowing red with anticipation, and the website is going live at midnight. Ready to showcase the newly anticipated...
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Consistent Personal Brand Graphic
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Consistent Personal Brand Identity Through Design & Photography
As business owners, we need to communicate clearly what we do, why we do it and who we want to connect with. I loved this blog by Nick Cole. Nick is a photographer but has a clear understanding of the...
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Does my Homepage Have Any Meaning?
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Does My Homepage Have Any Meaning?
Best Practice for your Homepage. For certain websites, a large image can tell the viewer what you do. These sites tend to be in the creative industries, fashion and restaurants. If the company brand is so well known, then large...
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