College of Social Workers
Strategy, animation & planning for a series of short videos to promote the College of social Workers
The Social Work Task Force created an organisation that would represent and support social workers. The production of flash animation for ten videos for The College of Social Workers across a six-month online communications campaign.
Establishing an appropriate visual and verbal tone of voice was a key issue in developing this campaign.
The videos were posted weekly on the College’s website and augmented by expert blog posts. Supporting print materials and social media activity all widened the discussion, driving interest and membership inquiry to the website.