Hayward Gallery

Branding + printed publicity + posters

Doubletake

Contemporary art exhibition

Branding and promotional material, including: posters, leaflets, exhibition guide and private view card, for this major exhibition of contemporary art.

The poster campaign started with a series of mysterious images that appeared across the London underground. These same images were then replaced to reveal the exhibition name, date and venue.

For weeks, travellers on the London underground kept catching sight of small posters with no words at all. Only images: of what resembled a small toy, for instance, or a man's leg stuck through a wall, or part of a diagram or a fuzzy surveillance image of a bare-chested boy. Noticing things out of the corner of one's eye may be enough to reveal all the facts we need. Information can be registered before it is understood, after all.

Frieze Magazine

The poster above is featured in a book celebrating past exhibition posters at The Southbank Centre’s Hayward Gallery in London. The book was curated by Catherine Flood, curator of posters and prints at the V&A. An article about the book appeared in the Design Week website

Gravity & Grace

Contemporary sculpture exhibition

Gravity & grace: the changing condition of sculpture l965-l975 was a major exhibition at the Hayward Gallery. The project involved branding and designing all the exhibition promotional material, including: posters, private view and leaflets.

Deutsche Romantik

Arts festival

Deutsche Romantik was a major arts festival encompassing music, the visual arts, literature, film and performance, which celebrated the Romantic movement and its impact on the culture and identity of the German nation.

We designed the branding to reflect the feeling of the Romantic movement, including the use of a specially commissioned illustration of clouds to sit behind the typography. The logo was applied to a broad range of promotional material including posters, leaflets, guides and programme notes.